Blog posts of '2013' 'October'

Promoting your campaign

Now that you have created your campaign, it is time to promote it. There are many methods and platforms to help you do this, but here are a few tips for success.


At this point, Facebook is still the leading social network though it is not number one for all ages. Depending on who your target audience is, you will want to make sure you are speaking the same language on the right channel!

When posting to your Facebook page, be sure to add a link to your campaign page which will then bring in the image of your item. You can simply go to your "active" - selling INKs in your dashboard and share using the FB icon. This is the easiest method and don't forget to add a message to your. Tell your friends why you are sharing, and what you want them to do.

Facebook also offers an option to promote your post and you can assign how much you want to spend which determines how many people will potentially see your post. This can work quite well with the right audience. These posts then are driven to the top of your friend's news feed so they don't miss your post. Sometimes it is good to experiment with these options to see what may work best for you. See below for a screen shot of that window:

Another feature of Facebook you can use is Creating an Event. This link: https://www.facebook.com/events/list will begin the process once you "Create" and select the criteria for which you will reach people. You can describe your cause and post pictures of your shirt as well.


Email is a very viable option to reach your friends in a more traditional manner. Simply write a good message including your story behind the cause, a picture of the design, and a link to your campaign for them to purchase. You can use the email function in your dashboard under Active which will also track whether they purchased or not. This is a very nice tool to use.


Twitter is a very effective platform and you normally would want to include a picture of your shirt and a link to your campaign. The rule of thumb is to tweet 2-3 times daily and remember that with this social channel, everything moves very quickly. There is a strong possibility most people will not see your tweet unless they happen to be watching their feed. The more people one follows, the more challenging it could be to reach them. Don't be afraid to try different times of the day as well.

Overall Sales Tracking

INK has a very robust sales reporting system that you can take advantage of from your dashboard. If you use INK's sharing from your dashboard, you can see who has responded from your list. This would be done from the "recipient list" report and if you would like to see overall sales, then choose the "Sales Report" which will break down each buyer and their order. This will show you everyone who has supported your campaign and can be useful at the end if you are interested to say thank you.

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Giving Back Program - October 2013

This month's cause: Noah Runs Coast 2 Coast for Batten Disease Awareness

Update: The numbers are in. We have donated $500 for Noah's cause!

It was an incredible day on Sunday, November 10 to witness Noah Coughlan completing his cross country run. I first saw him as he was running down Boylston Street, the site of the Boston Marathon bombings which literally gave me the chills

Noah had been running for 108 days since leaving the Pacific Ocean in San Diego. Running between the equivalent of 1-2 marathons daily for all of “his kids” afflicted with Batten disease and other rare diseases which don’t get very much attention in the news or by researchers. His one drive is to help create awareness of Batten and recognize these special kids. As he progressed across the country from the desert, through the mountains and plains and onward to the East, he met with families regularly on his route. Giving them some comfort that people care and some are even brave enough for Noah to spend 108 days on the road alone with his 80 pound stroller and American flag to show support.

Inktothepeople was fortunate enough to be contacted by one of Noah’s fans in Indiana while searching for a site which could help him launch a custom designed t-shirt campaign.

INK allows anyone to design custom t-shirts and create a fundraising campaign around it. There is no risk and only after the sale has closed and their sales goal has been met will shirts be printed and shipped. If the goal is not met, all buyers are refunded and the fundraiser doesn’t risk losing any money.

I personally do not look at this as a typical business relationship, but an honor to be associated with a hero. Similar to Nick Reynolds, Chris Dobens, and Lane Brenner from Emerson College and their Boston Strong campaign. These are once in a lifetime experiences which I am so thankful to be a part of and help in any way. To be so selfless is such a rarity and for us to become partners, so-to-speak, is again only an honor for us.

Inktothepeople thanks each and every supporter of Noah Coughlan!


How our Giving Back Program works:

Each month, INK donates 10¢ of every single shirt that is sold through the site toward a monthly featured cause.